Top Factors to Consider Before You Buy B2B Contact Lists
You’ve probably seen those ads promising thousands of verified business leads for next to nothing. Sounds like an easy win, right? But here’s the catch; most of those lists are outdated, inaccurate, or collected without consent. Once you buy, the bounce rates spike, your sender reputation drops, and your sales team loses confidence. Buying B2B data isn’t wrong; buying it blindly is. The quality of your outreach depends entirely on the quality of your data. Before you invest in any contact list, here’s what you need to look for to make sure you’re buying something that actually delivers value. 1. Check Data Accuracy and Freshness When you Buy B2B Data , you’re betting on how up-to-date it really is. The reality? Around 65–70% of business data becomes inaccurate within a year as people switch jobs or companies rebrand. Old email addresses bounce, phone numbers change, and LinkedIn profiles go cold. Before you buy, ask the provider the hard questions: When was this data last verified? Do ...